With its fun prints and reflective designs, The Lyte Couture is one of the more unique brands we carry at iHeartRaves. The small business, which is owned and designed by its founder Kristen Boles, is about to launch a new collection at iHeartRaves and to celebrate that we had a chat with her to discuss everything from what inspired the brand to the future of rave and festival fashion. Check out our interview with Kristen Boles of The Lyte Couture below, and check out some of the new styles that we're releasing on iHeartRaves.
iHeartRaves: What inspired you to found Lyte Couture?
Kristen Boles: I have always loved live music of every kind. I found electronic music and its culture to be my niche. I have been going to events for 2 decades and have always felt inspiration and joy in the culture and music. My husband and I ran a production company hosting EDM events for many years. Absorbing and enjoying the experience from one side, I felt as though I could make an artistic impact in the fashion industry. It all began on my kitchen table, [as a] mother of 3 (9/12/17 yrs old), wife and now business owner.
iHR: Can you describe what Lyte Couture is to you?
KB: The Lyte Couture to me is a platform that celebrates individuality and strives to make all friends comfortable, excited and fashionable. This company has given me the opportunity to bring joy to a culture I have enjoyed for so long. A culture that allows me to express my artistic visions and see my fellow ravers vibing out in my creations gives me goosebumps. Making any BODY feel beautiful and comfortable is a wonderful rush.