Prior to leaving for Euphoria, I had the opportunity to interview the festivals founder, Mitch Morales. The main goal for Mitch was to build a community within the festival that embodied the unique and charismatic spirit of Austin, Texas.
After attending the four-day event, I can say with complete honesty that he succeeded and surpassed his goal.
Euphoria had everything that you could dream of in a festival setting. It was close enough to a big city, but far away enough to feel secluded. One stage was surrounded by the river and tress, and the other two stages featured plenty of open space to cater to the crowds from headlining artists. It had beautiful art, and of course some of best local food trucks. Euphoria took all of the noteworthy things about Austin, Texas, and surrounded them with live music and great people to create the ultimate music festival.
The sense of community that surrounded Euphoria came from the things I witnessed through out the weekend.
It was Friday night, during G Jones, that I saw a large white canvas set up to the right of the stage. An artist had opened a array of colors and started taking his hands to begin his masterpiece. It didn’t take long for the crowd to see this and want to take part… I’m not quite sure where or how it started, but before you knew it everyone within ten feet of the canvas had their hands elbow deep in paint and going to work on what became a collective piece of live art. When the artist was approached by someone asking if they should stop the crowd….
He smiled, and shook his head no.
If that wasn’t enough, heading back to cars after a long day of raving, officers were kindly asking festival goers if they were alright to drive and directing them to Uber pick up locations. Sure, this seems like a rather minuscule task… but for someone who has seen hostel police officers at events, this was nice. It was reassuring. It was appreciated. The event staff was genuinely looking out for everyone’s best interest!
This was the sense of community that Euphoria was founded on, and it was this that bought of the most beautiful individuals from near and far to this festival. People who were strangers, quickly became friends and the energy that filled Euphoria was truly everlasting.
But of course, what is a festival without incredible music? Jai Wolf delivered a beautiful set on Friday night, which really set the tone for the weekend. However, it was Griz who really just threw it all out on the table for us… Although I’ve been fortunate enough to see him multiple times, his Saturday night set (which was followed by Bassnectar right after) was HANDS DOWN the BEST set that I have ever seen him play. Filled with funk and grooving tunes – it was a very impressive evening to say the least.
It was the staff that made it easy to “Find Your Euphoria” in Austin, Texas. Whether it was the team who assembled the impressive stages and created the high quality visual experience we all expected, or even those with the task of checking bags and scanning wristbands… It was the generous, kind, and helpful staff that worked Euphoria are who truly allowed to the spirit of community to show though every end of the festival. It was clear they all shared a common goal and were working to achieve it.
When an organization takes it upon themselves to assure the enjoyment of those in attendance, it creates an atmosphere of genuine good vibes. THAT is what truly makes Euphoria a festival worth returning to.
Firm believer in the law of attraction, PLUR, and filthy dubstep. Bass junkie. The fact that "vomitstep" is a genre, really excites me. PLF & NinjaNation.